
Events & Festivals
Corporate events, conferences, launches and public festivals: staging, scenic builds, branding, AV and on-site management.
We plan, build and run events of every scale, from a product launch for 200 guests to multi-day public festivals. Scenic structures, stages, entrance features and branding are produced in our workshop; AV, lighting and furniture come from our own rental stock.
- Event design and production management
- Stages, backdrops, entrance arches, scenic builds
- Branding, wayfinding, registration and hospitality areas
- Sound, lighting, LED and live production
How we deliver events & festivals.
Every stage happens inside our ICAD factory and on site with our own teams.

Brief & concept
Audience, venue, programme and brand objectives.

Design & production plan
Renders, technical drawings, schedule and permits.

Build & rehearse
Workshop production, site build-up, technical rehearsal.

Show & dismantle
Live management, de-rig and reporting.
Recent work in this service.

WFES 2025 – Full Build Journey
ASG played a core role in bringing WFES 2025 to life, delivering more than 32,300 sq ft of built-up environmen…
Concept visualizationView case study →
Sheikh Zayed Festival 2024–2025 | ASG Highlights
ASG proudly supported multiple clients at the Sheikh Zayed Festival 2024–2025 as a turnkey exhibition stand an…
Concept visualizationView case study →Brief us on your events & festivals project.
Share what you know. We will come back within one working day with questions or a proposal.
Architectural, event and workshop visuals supplied with this build are illustrative concept renders. They are not evidence of completed client work. Project descriptions are supplied company content.
