01 · ASG assembly film
Double-storey signature stand
Two-level hospitality, meeting and brand experience assembly film.
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Service
Exhibition Design & Build
Custom and double-decker exhibition stands designed, engineered and built in-house in Abu Dhabi, installed at venues across the UAE and the region.
Assembly films
From Concept to Completion – Watch Your Stand Come to Life
Five local ASG concept assembly films: empty floor, live build, and finished exhibition environment. The supplied ASG logo is composited unchanged on the worker uniform and final booth panel.
02 · ASG assembly film
Single-storey stand
Focused visitor journey from empty floor to finished booth.
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Concept animation: no third-party logos or client claims are shown. Motion-reduction visitors see the supplied still fallback.
Premium exhibition experience
Designed to be explored before it is built.
A cinematic, interactive way to communicate the structure, materials and detail behind a high-impact exhibition environment.
Photorealistic stand presentation
Cinematic lighting, detailed finishes and a refined final reveal.
Real-time assembly logic
Platform, structure, walls, screens, lighting and furniture arrive in sequence.
Architectural freedom
Explore premium forms, materials and branded visitor spaces.
Dynamic branded environments
LED, illumination and integrated digital moments for the show floor.
Double-deck planning
Clear circulation, elevated hospitality and efficient use of footprint.
Fabrication-ready structure
Design choices shaped for precise production and on-site installation.
Exploded-view detail
See how the core parts work together before the finished reveal.
Premium visitor experience
A memorable environment that puts the brand at the centre.
From a 9 m² custom booth to a two-storey double-decker with meeting rooms, LED walls and hospitality areas, we design, engineer and build every stand in our own ICAD 3 facility. One team owns the concept, the drawings, the production and the on-site install, so what you approve in 3D is what opens on show day.
What is included
- Concept design, 3D renders and walkthroughs
- Structural and electrical drawings, venue submissions
- Joinery, metal frames, raised flooring, staircases and glass railings
- Large-format graphics, lightboxes, backlit fabric
- LED screens, AV, lighting and furniture
- Installation, show support, dismantling and storage
Process
How we deliver exhibition design & build.
Every stage happens inside our ICAD factory and on site with our own teams.
Brief & site survey
Objectives, stand location, venue rules, budget band.
Concept & 3D design
Mood, layout, renders and a walkthrough you can share internally.
Engineering & approvals
Shop drawings, structural certification for double-deckers, venue submissions.
In-house production
Joinery, metalwork, print and pre-assembly in ICAD 3.
Install & show support
Build-up, electrical test, hand-over, on-site team during the show.
Dismantle & store
Careful break-down, reusable elements stored for your next show.
Related projects
All projects →Recent work in this service.
WFES 2025 – Full Build Journey
ASG played a core role in bringing WFES 2025 to life, delivering more than 32,300 sq ft of built-up environmen…
Concept visualizationView case study →
Sheikh Zayed Festival 2024–2025 | ASG Highlights
ASG proudly supported multiple clients at the Sheikh Zayed Festival 2024–2025 as a turnkey exhibition stand an…
Concept visualizationView case study →Quote request
Brief us on your exhibition design & build project.
Share what you know. We will come back within one working day with questions or a proposal.
Architectural, event and workshop visuals supplied with this build are illustrative concept renders. They are not evidence of completed client work. Project descriptions are supplied company content.